RSMo 407.1046effective 28 Aug 1998

False advertising prohibited

In plain English

A franchisee or franchisor is not allowed to use ads that are false, tricky, or misleading.

Word-for-word law

407.1046. False advertising prohibited. — No or shall use any false, deceptive or misleading advertising.

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Source & history notes

(L. 1998 H.B. 1055 § 8)

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