Prohibited acts
This law is about spam emails sent to people in Missouri. Whoever sends a bulk advertising email cannot use a fake name or lie in the subject line. Unsolicited (unwanted) ad emails must start with 'ADV:' in the subject line. If the email has adult or obscene content, it must start with 'ADV:ADLT' instead. If someone tells a sender to stop emailing them — by replying, calling, or contacting the attorney general — the sender cannot keep sending those emails. The attorney general can make extra rules to enforce this law.
407.1138. Prohibited acts — , . — 1. It shall be a violation of this section for any person or who initiates the transmission of any to any in this state to provide a false identity or false or misleading in the subject line.
2. It shall be a violation of this section for any person that sends an message to fail to use the exact characters "ADV:" as the first four characters in the subject line of the unsolicited commercial electronic mail message.
3. It shall be a violation of this section for any person that sends an unsolicited commercial electronic mail message that contains as defined in section 573.010 or references a website that contains obscene material to fail to use the exact characters "ADV:ADLT" as the first eight characters in the subject line of the unsolicited commercial electronic mail message that contains obscene material.
4. It shall be a violation of this section to of any unsolicited commercial electronic mail to a subscriber in this state who has notified a sender not to initiate the transmission of any further unsolicited commercial electronic mail. For purposes of this , a subscriber is to have notified a sender not to initiate the transmission of any further unsolicited commercial electronic mail if the subscriber:
(1) Replies to a sender at the valid sender-operated or the sender's with directions not to initiate the transmission of any further unsolicited commercial electronic mail as provided in section 407.1123; or
(2) Otherwise gives to a sender not to initiate the transmission of further unsolicited commercial electronic mail; or
(3) Notifies the attorney general if a sender fails to provide a toll-free telephone number or valid sender-operated return electronic mail address as required by section 407.1123.
5. The attorney general shall and regulations as he or she deems necessary and to fully implement the of sections 407.1135 to 407.1141.
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Source & history notes
(L. 2003 H.B. 228 § 407.1144)
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